(Picture courtesy of Unicef)
MANILA – Social media will be the principal resource in a three-agency collaboration that will assist formulate parenting tactics for adolescents and arrest the alarming level of teenage pregnancies.
The Division of Overall health (DOH), Fee on Inhabitants and Advancement (PopCom), and the United States Company for Intercontinental Improvement (USAID) are spearheading the “Konektado Tayo” marketing campaign to bridge the communication gap amongst Filipino mom and dad and their adolescent little ones, especially on difficulties relating to adolescent sexuality and development.
The campaign will largely count on social media web-site Fb to access its concentrate on viewers and support boost the high-quality of discussions about like, sexuality, and interactions.
“If Fb is wherever our young citizens attain data on just about anything at all and every little thing about the planet all around them, then we made particular by Konektado Tayo that they could get their original details on sexuality via trustworthy sources, with appropriate direction and contextualization, inside of the exact same system,” PopCom chief Dr. Juan Antonio Perez III mentioned through the digital launch of the marketing campaign on Thursday.
Perez shared USAID and PopCom have joined forces given that February to create the Konektado Tayo Fb web page.
To date, @KonektadoTayoPH1 has reached around 13 million men and women.
Most engagements are from the 35 to 54 age teams, the meant viewers for the marketing campaign.
PopCom said the campaign is guided by the 3 E’s: Persuade Filipino dad and mom of teens to converse with their young children about topics on enjoy, sexuality, and relationships Equip older people with the information and competencies to experience assured about the information and facts they will share with their young children on relevant subject areas and Help mothers and fathers to establish their teens’ values and daily life techniques which they will will need as they transition to adulthood.
In the Philippine Studies Authority’s newest Youthful Adult Fertility and Sexuality research, only 10 per cent of Filipino youth claimed speaking about sexuality in their homes, and that younger persons are likely to consult their peers for questions about the topic.
Perez reported mother and father are expected to be the most important resources of facts about adore, associations, and sexuality-related problems.
Even so, they are normally unpleasant and not geared up to go over the matters with their adolescent small children, as a lifestyle of shame and shame in these kinds of conversations discourages open up and effective communication, he added.
“With various problems being faced by our youth currently this kind of as teenage pregnancy and lack of education, we consider that Konektado Tayo will be instrumental in teaching our youngsters to create a nutritious self-image, empowering them to assume critically, and enabling them to make clever choices, though strengthening their capacity to do what is proper,” he included.
The DOH stated mother and father play a critical purpose as most important educators in building their small children comprehend and achieve their comprehensive potential, so that they can comprehensive their education and learning and build alternatives for a far better foreseeable future.
Connections among the young individuals, the individuals who issue the most to them, and those people they can rely on, this sort of as their parents and mentors, are important.
DOH Secretary Francisco Duque III lauded the participation of the stakeholders in reaching out to the mom and dad and young people.
“Let us all commit to help our adolescents by supplying avenues and platforms for them to freely share their ideas about their sexuality, sexual and reproductive health requires, and fears they may well have as they go by this essential period of time in their lives,” he reported. (PNA)
